Case study · Keystone Lock & Door
Locked out? One tap to call.
A 24/7 emergency locksmith. A bold trade-van design built so a stressed person on a phone can call in one tap.
The brief
A local locksmith and joiner working 24/7 with no call-out fee. Most customers find them on a phone, often locked out and stressed, so the design has one job: get them calling fast, and make them trust who's coming.
What we did
Call in one tap
Call and WhatsApp buttons stay at the bottom of the screen on phones, from the first second to the last.
Promises up front
Open 24/7, usually under an hour, no call-out fee: said in the first screen, in big type.
A real coverage map
A street map with the 30-mile area and every town covered, so people know straight away if they're in range.
Readable by AI search
Locksmith schema, opening hours, an FAQ and an llms.txt summary, so Google and AI assistants can recommend them accurately.
The result
How customers find it now.
keystonelock.example
Passes Google's speed and quality checks on phone and desktop